After weeks of some slippage, President Donald Trump’s approval rating among millennials reversed course sharply this week, according to a new poll released Tuesday by The Economist and YouGov.
Newsweek notes that throughout his political career, Trump has consistently highlighted favorable approval ratings and poll results at press conferences and campaign events. However, slipping poll numbers could weaken his influence in an already deeply polarized environment and potentially damage Republican prospects in the 2026 midterm elections.
When Trump returned to the White House in January, his approval ratings were strong. His approval slipped somewhat in some polls, however, amid growing economic and political concerns, including backlash against his tariff policies.
Both Trump and former Vice President Kamala Harris have prioritized reaching millennials through podcasts and digital media as a central strategy of the 2024 campaign, aiming to connect with a generation increasingly skeptical of traditional media and conventional political messaging.
Millennials—generally defined as those born between 1981 and 1996—have surpassed baby boomers to become the largest age demographic, according to the Pew Research Center, making them a very important demographic.
The new poll released Tuesday shows President Trump with a 42 percent approval rating among millennials. The survey was conducted from June 27 to June 30, surveying 1,648 U.S. adult citizens, with a margin of error of 3.3 percent.
In comparison, the previous week’s poll recorded his approval among millennials at 36 percent. That survey took place from June 20 to June 23, sampling 1,590 U.S. adults, with a 3.5 percent margin of error.
When Trump began his second term, his approval rating within this voting bloc stood at 44 percent, with his highest ratings reaching 48 percent in polls conducted in both February and June, Newsweek noted.
“The 6-point surge in Trump’s approval rating among millennials, as reported in recent polls, is a notable shift for a demographic that’s now the largest voting bloc, outpacing baby boomers,” Craig Agranoff, a political analyst, told Newsweek.
“I wouldn’t call it a definitive win for Trump, as millennials remain a volatile and diverse group, often skeptical of his broader agenda,” Agranoff added. “This uptick likely reflects targeted messaging or economic optimism resonating with younger voters, but it’s too early to deem it a lasting trend.”
He added: “As for prioritizing millennials, Trump’s political strategy has historically leaned on energizing his core base, often older, more conservative voters, rather than tailoring policies to younger demographics. His focus seems more about dominating the broader narrative than catering specifically to this age group’s public opinion.”
Polling trends indicate that Trump’s approval among millennials may continue to fluctuate in response to foreign and domestic policy developments as well as the approaching midterm elections.
Both major parties are expected to ramp up direct-to-voter outreach through podcasts and alternative media platforms to strengthen support within this crucial demographic.
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Last month, a Marquette University poll found that 66 percent of those surveyed support the president’s handling of illegal immigration.
The poll was taken nearly two months after the deportation of adjudicated MS13 gang member Kilmar Abrego Garcia, who was sent back to El Salvador even after Democrats made him the poster boy to change the narrative.
And a Quantus poll that was taken in May also showed the president deadlocked in his support, with 48 percent of voters approving of his job performance and 48% disapproving.
The poll shot down the idea that the president had “the worst approval numbers” in modern history after 100 days, which Democrats were pushing based on an outlier poll from CNN.
Immigration enforcement has been a cornerstone of the president’s agenda, and the administration added to that with the announcement of voluntary self-deportations.
The Department of Homeland Security will pay for commercial flights and offer a $1,000 stipend to illegal aliens who want to self-deport from the United States, a measure that DHS claims would save thousands of dollars.
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